Text/Photo Komiks Yangcheng Evening News All-Media Reporter Ouyang Zhiqiang Correspondent Zhou Jie
Washed the water on the tower slope, and the wind was smooth and the water was smooth. As one of the most traditional activities in Foshan, the June Liutapo Temple Fair is not only a folk cultural event, but also an important day for Foshan people to find their roots and nostalgia. This year, the folk cultural activity of Liutapo Temple Fair in June of the Gengzi year will last from July 26 to August 31, lasting more than a month.
It is reported that this year, the Tapo Temple Fair has innovatively launched the “online + offline” gameplay. Develop the 3.6-kilometer cultural and tourism route of the game “Cloud Travel” Foshan Old Town, tell Foshan stories, taste Foshan intangible cultural heritage, win exclusive cultural and creative gifts for Tapo Temple Fair, and participate in live broadcast interaction; you can enjoy the beautiful scenery of Foshan offline and enjoy consumption discounts, create an online and offline “Internet celebrity temple fair” that connects online and offline, present a feast of “culture + business + tourism” to local citizens, and create a new cultural highland in Lingnan.
New experience of integrating online and offline culture and tourism
According to the version of Foshan Zhongyi Township Chronicle, Komiks: “On the sixth day of the sixth month, all those who are in Pujunxu will take the next step to perform a drama with the next rate. Komiks will be finished in the next month.” During this festival, any family doing business in Pujunxu will collect money and raise funds, invite local opera troupes to participate in the performance, and hold a grand celebration. Several nearby streets were decorated as flower streets, and the longest birthday celebration lasted throughout the month.
In order to inherit excellent folk traditions and demonstrate the historical and cultural heritage of Foshan, since 2016, Zumiao Street has held the Tapo Temple Fair folk cultural activities every year. In order to do a good job in epidemic prevention and control, this year, the Tapo Temple Fair has been moved from offline to online, and launched the Tapo Temple Fair H5 with various interactive forms, allowing citizens to “visit” the temple fair in their hands. The H5 of this Tapo Temple Fair focuses on hand-painted pictures in the national style, allowing people to understand the history of the original place, visit the creative market, and appreciate the intangible cultural heritage from the elegant pictures.
In this H5, the “Memory of Xunyuan Ancient Town” part is particularly brightEye. This part takes the 3.6-kilometer tourist line of the Zumiao Old Town as the picture background, presenting the important attractions such as Tapo Ancient Sites, Chongdeli, Zumiao, Donghuali, Liangyuan and other places in the cultural and tourism line in order, creating a Foshan version of the “Along the River During the Qingming Festival”. It is reported that players only need to successfully collect 6 virtual intangible cultural heritage items in H5 to participate in the “Cross-border Cultural and Creative Market” online lottery, obtain offline consumption coupons provided by merchants, as well as exquisite and practical national trend cultural and creative gifts.
It is understood that consumption coupons are suitable for the three major business districts of Lingnan Tiandi, Dongfang Xindi, and Guorui Shengpingli, including as many as 30 shops such as Master Mi, Three Squirrels, and Xingyunlou. The national trend cultural and creative gifts include Tapo Temple Fair cultural and creative T-shirts, fans, canvas bags, and Guochao style account books. Among them, Lingnan Tiandi gathered a group of excellent boutique coffee shops in Guangzhou and Foshan to hold the first boutique in the Buddha Mountain. href=”https://funnybookish.com/”>CinemaCoffee Festival: “Feiyue Tiandi Boutique Coffee Culture Festival”.
Zumiao Street Party Working Committee Secretary Liu Zhicheng said that with the help of the “Internet +” power, the Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”. Through the online drainage effect of the temple fair H5, the offline commercial consumption will be driven, so that more commercial giants can see the Zumiao Business District as the key regional role of the integration of cultural, commercial and tourism in Chancheng District, and give birth to more cross-border integration and exploration and innovation possibilities in the future.
New 3.6-kilometer tourism route
At 10 a.m. on July 26, local internet celebrities in Foshan “airdropped” to Tapo and live broadcast the Tapo Temple Fair on Douyin platform. Internet celebrities and netizens “Cloud Travel” 3.6-kilometer cultural tourism route, “Cloud Tour” three major business districts, and “Cloud Eat” Chancheng two major food gathering areas, showing the urban leisure that coexists with the tradition and fashion of the ancestral temple.
It is worth mentioning that the 3.6-kilometer tourist line checked in by Internet celebrities reflects the concept of “slowly enjoying the old city” of the ancestral temple. In recent years, Zumiao Street has relied on the profound Lingnan cultural heritage of the old city area to plan this 3.6-kilometer old city cultural and tourism route Komiks. From Tapo Ancient Ruins to Zhongshan Park, connecting the six historical and cultural districts of Guangdong Province, Pinzi Street, Liangyuan, Lianhuanan, Renwei, Zumiao-Donghuali and Xin’an Street, allowing citizens and tourists to experience the charm of the thousand-year-old ancient town and appreciate the charm of Cantonese culture.
BabaylanBabaylan, there are stories everywhere, and it is a portrayal of the ancestral temple and the old city. Zumiao Street currently has 6 historical and cultural blocks in Guangdong Province, 65 streets and alleys for protection of style, and 62 immovable cultural relics, including 2 national key cultural relics protection units, 4 provincial cultural relics protection units, and 45 municipal cultural relics protection units. At the same time, Zumiao Street is also the location of “Foshan Ancient Town”, “the hometown of China’s Southern Lion Movement”, “the hometown of Chinese folk art”, and the birthplace of intangible cultural heritage such as Cantonese opera, Nanshi Nanquan, etc. Cinema, Wong Chun master Liang Zan, Yee Man and his disciple Bruce Lee, and famous doctor Li Guanghai were also cultivated here. Lion dance, Cantonese opera, woodblock New Year pictures, paper-cutting, lion heads, colorful lanterns… The precious intangible cultural heritage adds the charm of Lingnan culture to the “Foshan Ancient Town”.
These precious intangible cultural heritage cultures are still bright and lively in the folk cultural activities held in Zumiao Street. Every year, the 15th day of the first lunar month, the Northern Emperor’s birthday on March 3, the Tapo Temple Fair on June 6, the 28th day of the September 20th day of the year, the Autumn Scenery of Foshan will attract hundreds of thousands of people from all over the Pearl River Delta and even overseas Chinese to participate.
The first new breakthrough in cultural and creative peripheral gifts
ZuKomiksThe relevant person in charge of Miaomiao Street said that the street will rely on the profound Lingnan cultural heritage of the old city area and the resources of the Zumiao Business District, Guorui District business district and other resources to continuously optimize and improve the revitalized tourism routes of the old city, and make the precious historical and cultural resources of the old cityConnect them together, actively explore the integration of culture, business and tourism, and build it into an important window for the Greater Bay District to showcase Lingnan culture to the world.
The holding of the Tapo Temple Fair can be said to be a new practice of the above concept. With the help of the power of “Internet + H5”, this Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”, and drives offline commercial consumption through online drainage, allowing more business giants Komiks to see that the Zumiao Business District is the key regional role of the integration of culture, business and tourism in Chancheng District, giving birth to more cross-border integration and exploration possibilities for future cross-border integration and exploration and innovation.
In addition, this year’s national cultural and creative gifts of Tapo Temple Fair are also a new breakthrough. This is the first time that the Tapo Temple Fair has launched cultural and creative peripheral products. Next, the streets of the Zu Temple will deeply explore their own cultural connotations, create an IP image exclusive to Foshan’s first place, actively encourage the research and development of tourism characteristic products, promote the benign interaction between tourism product production and tourism industry development, and make every effort to enrich the connotation of the whole-region tourism demonstration zone.