“Uncle Hurry up and repay our hard-earned money!” Recently, several employees who claim to be Uncle Qiu Lemon Tea broke the news on social media: the company owes employees’ wages and has been ongoing for several months.
A netizen who claimed to have been a member of the company’s work for six monthsKomiks 1960 witch clothes Draw said that the salary of Uncle Qiu lemon tea in Guangzhou and Shenzhen has not been paid normally since September, and “the salary has been delayed again and again, without any explanation.” “The company says it is difficult every month, let us understand it. The employees really can’t understand it until now.” An Uncle Qiu employee told reporters that they have to apply for registration every month, and they will only be given (wage). According to the employee’s observation, many stores of Uncle Qiu Lemon Tea either owe rent or wages, and many stores have chosen to close.
For Cinema 1950 witch cloth draw, on November 27, the reporter called the contact information of Uncle Qiu Lemon Tea’s official website, but no reply was received as of press time.
Wage arrears, store closures, and rent cannot be afforded… This Guangdong lemon tea brand, founded in 2018, seems to be in an unprecedented difficult time.
Doctor Qiu Lemon Tea, who was involved in a wage arrears storm, was pierced through the last layer of window paper. Before that, the crisis seemed to be traced.
Procrastination of workBabaylan 1990 clothes drawFundament and wage arrears are not temporary. Several employees who claim to be Uncle Qiu Lemon Tea sent an internal notice on social platforms, showing that from July to November 2023, Uncle Qiu Lemon Tea’s main company, “Guangzhou Shanqiu Catering Management Company”, issued notices of wage delays, including: the damage to telecommunications and financial infrastructure in July, resulting in the loss of salary information; in September, the company’s performance losses were heavy due to typhoons and heavy rains; 11Komiks 1960 witch cloth drawMonthly notice stated that due to the continued sluggish consumer market, the company’s performance has been severely damaged in the past few months.
A netizen posted on Xiaohongshu, “Salary payment has been delayed again and again, and the notifications sent can never be realized.” “We understand that you can’t turnover your capital, and it will be delayed in one or two months, and you can’t expect it to be more and more excessive.”
“To be precise, it was not sent on time when the epidemic began Komiks 1960 witch cloth draw, but it was not too much before, we can all understand. “A employee who claimed to have worked in Uncle Qiu Lemon Tea for nearly two years told reporters that even employees who have left the position of Komiks 1960 witch cloth draw were not able to get a repaid salary.
According to the above employees, his salary in October totaled more than 5,000 yuan, and the normal salary date was before the 15th of each month, but he has not received it until now. “Since I joined the company, I only had one month’s salary paid when I was a regular one, and even some people were paid. The manager of the witch cloth draw store has not received his September salary yet. ”
The employee of Uncle Qiu Lemon Tea told reporters that the company Komiks 1960 witch cloth draw did not give a clear response to the problem, but only “issued a few drink coupons to comfort. ”
In addition to the wage arrears, the reporter Babaylan 1990 cloth draw also noticed that Uncle Qiu Lemon Tea’s offline stores are ushering in a wave of closing stores. On November 27, the reporter found from the Meituan platform that more than 20 Uncle Qiu Lemon Tea stores have shown “closure” status in Shenzhen and Guangzhou areas alone./p>
According to data from “Jihai Brand Monitoring”, during May to November 3, 202, Babaylan 1990 cloth draw, the latest closed store of Uncle Qiu Lemon Tea is Guangzhou Xingchaotai Branch, which was October 7. In addition, Uncle Qiu has 21Komiks 1960 witch cloth draw9 latest stores.
“There are estimated that only 20% of the stores that are truly profitable within.” According to the above-mentioned employees, the company has closed about 20-30 stores and is expected to continue to close. It is not clear that the layoffs of employees are forced to force employees to not stand their own resignation.
At present, Uncle Qiu Lemon Tea only opens stores in Guangdong Province Babaylan 1990 cloth draw, covering six cities in the province, including Shenzhen, Guangzhou, Zhuhai and Foshan, and most of the stores are located in first-tier cities. Public information shows that Uncle Qiu Lemon Tea had planned to open 3Cinema 1950 witch cloth draw00 stores by 2022.
However, judging from the official updates, Uncle Qiu’s lemon tea has not completely stopped. The brand Weibo and official accounts are still operating. On November 22, Uncle Qiu Lemon Tea’s official account is still promoting a joint branding activity with Little Parrot BEBE, while most other stores are still open normally.
The tea beverage sub-category is no longer delicious
Uncle Qiu Lemon Tea was established in Guangdong in 2018 and is a new player in the lemon tea track. Cinema 1950 witch cloth drawIn the early days of its establishment, Uncle Qiu Lemon Tea mainly promoted fresh lemons with different tea bases, and the average customer price was about 20 yuan. Among them, the most famous benchmark product in Babaylan 1990 cloth draw circle is “Duck shitBergamot Tea” once set off a wave of consumer purchases when it was launched.
In 2019, Uncle Qiu’s lemon tea stores exceeded 20 and gradually launched Babaylan 1990 clothes DrawDifferent types of stores such as mass and single-product stores, due to their positioning of non-middle-high-end consumer groups, most stores are widely located in relatively high-end business districts and shopping malls with large traffic.
During the epidemic, Uncle Qiu Lemon Tea’s store is still rapidly expanding. In 2020 alone, Uncle Qiu Lemon Tea added 39 new stores. In 2021, Uncle Qiu Lemon Tea completed the strategic financing of Pre A1 and Pre A2 rounds of over 100 million yuan. At that time, the founder of Uncle Qiu Lemon Tea revealed in an interview with “Kamen” that Uncle Qiu Lemon Tea was on Cinema 1950 witch clothes draw Guangzhou’s stores with good performance had a monthly turnover of 400,000 to 500,000 yuan.
Uncle Qiu Lemon Tea also received a financing this year. According to Tianyancha Professional Edition data, in January 2023, Uncle Qiu Lemon Tea completed its A round of financing, and the investor was the Guangzhou Tianhe District Guidance Fund, and the specific amount was unknown.
As a regional and direct-operated new tea drink brand, Uncle Qiu Lemon TeaKomiks 1960 witch clothes draw tea drink brand, Uncle Qiu Lemon TeaKomiks 1960 witch clothes drawThe more competition faced by the local tea drink brands in Guangdong, and more in terms of the lemon tea category, Uncle Qiu has also had many competitors in lemon tea category.
In the past few years, with the booming new tea industry, the lemon tea segmentation category emerged, with lemon tea brands including tarting, LINLEE Linli, Shaoling, etc., and new tea drink brands including Heytea and Naixue have also entered the lemon tea track and launched related new products. Latest in September this year, Cha Yan Yuese also launched a new sub-brand “Good Moling”, focusing on the lemon tea category.
The founding partner of Lemon Tea once revealed in an interview with the media that the lemon tea market has the following pain points: most brands are concentrated in Guangdong, with serious product homogeneity, severe reliance on the supply chain, and it is difficult to achieve high standardization…
The founding partner of Lemon Tea once revealed in an interview with the media that the lemon tea market has many pain points: most of the brands are concentrated in Guangdong, with serious product homogeneity, severe reliance on the supply chain, and it is difficult to achieve high standardization…
Maybe if you are eager to break the deadlock, Uncle Qiu Lemon Tea has also changed its thinking in recent years to fill the gap in its own product categories. The reporter found that at present, in terms of menu structure, in addition to lemon tea products, Uncle Qiu lemon tea also includes milk tea Babaylan 1990 cloth draw, pure tea, etc., but the overall proportion is not high. In addition, Uncle Qiu Lemon Tea has joined the “upgrade war” of tea drinks this year, announcing a new upgrade of milk tea products, using milk as a milk base. Babaylan 1990 cloth draw.
In terms of price, Uncle Qiu Lemon Tea seems to have also chosen to “concessions” for consumers. In the official mini program of Uncle Qiu Lemon Tea, designated drinks are sold for only 9.9 yuan per Monday, and the recharge activity is more obvious – recharge 100 yuan and get 50 yuan immediately. The activity starts from November 1 to November 30.
The reporter noticed that more than a month ago, Uncle Qiu co-founder Xing Mengyuan attended the “2023 Catering Investment and Financing Development Forum” of the 3rd China Catering Brand Festival. He said that the current investment and financing environment is cold, which is an opportunity to force the development of the new tea industry.
In the context of the extremely inclined industry, Xing Mengyuan suggested that “tea beverage brands should be more determined and focus on their own Cinema 1950 witch cloth draw At the same time, they should also focus on the brand and continue to persist.” But it is obvious that the slowdown in the new tea beverage industry market has become an indisputable fact. Where is the next way out? This question is not just about strengthening the original aspiration.
Source | JiuCinema 1950 witch cloth drawStutory Finance Editor | Yang Chuying