Text/Photo Yangcheng Evening News All-Media Reporter Ouyang Zhiqiang Correspondent Zhou Jie
Washed the tower slope water, and the wind was smooth and the water was smooth. As one of the most traditional activities in Foshan, the June Liutapo Temple Fair is not only a folk cultural event, but also an important day for Foshan people to find their roots and nostalgia. This year, the folk cultural activity of the Liutapo Temple Fair in June of the Gengzi year will last from July 26 to August 31, lasting more than one month.
It is reported that this year, the Tapo Temple Fair has innovatively launched the “online + offline” gameplay. Develop the H5 game “Cloud Travel” 3.6-kilometer cultural and tourism route for Foshan Old Town, tell Foshan stories, taste Foshan intangible cultural heritage, win the exclusive cultural and creative gifts of Tapo Temple Fair, and participate in live broadcast interaction; you can enjoy the beautiful scenery of Foshan offline, enjoy consumption discounts, and create an online and offline “Internet celebrity temple fair” that connects online and offline, presents a feast of “culture + business + tourism” to local citizens, and creates a new cultural highland in Lingnan.
New experience of integrating online and offline culture and tourism
According to the Republic of China version of “Foshan Zhongyi Township Chronicle”, “On the sixth day of the sixth month, anyone who lists money to perform a drama with the next order will finish the show.” During this festival, any family who is interested in living in the Pujunxu area will collect money and raise funds, invite local opera troupes to participate in the performance, and hold a grand Cinema celebration. Several nearby streets are decorated as flower streets, and the longest continuation of the birthday event is Cinema the whole month.
In order to inherit excellent folk traditions and demonstrate the historical and cultural heritage of Foshan, since 2016, Zumiao Street has held the Tapo Temple Fair folk cultural activities every year. In order to do a good job in epidemic prevention and control, this year’s Tapo Temple Fair has been moved from offline to online, and the Tapo Temple Fair H5 with various interactive forms has been launched, allowing citizens to “visit” the temple fair in their hands. The H5 of this Tapo Temple Fair focuses on hand-painted pictures in the national style, allowing people to understand the history of the original place, visit the creative market, and appreciate the intangible cultural heritage from the elegant pictures. Komiks
In this H5, the “Xuyuan Ancient Town Memory” part is particularly eye-catching. This part takes the 3.6-kilometer tourist line of the Zumiao Old Town as the picture background, and presents the Tapo Ancient Sites, Chongdeli, Zumiao, Donghuali, Liangyuan, etc. in the cultural and tourism line in order.An important attraction has created a Foshan version of the “Along the River During the Qingming Festival”. It is reported that players only need to successfully collect 6 virtual intangible cultural heritage items in H5 to participate in the “Cross-border Cultural and Creative Market” online lottery, obtain offline consumption coupons provided by merchants, as well as exquisite and practical national trend cultural and creative gifts.
It is understood that consumption coupons are suitable for KomiksBabaylan in the three major business districts of Lingnan Tiandi, Dongfang Xindi, and Guorui Shengpingli, including as many as 30 shops such as Master Mi, Three Squirrels, and Xingyunlou; while National Trend Cultural and Creative Gifts include Towers and Creative T-shirts, fans, canvas bags, and National Trend Style Handbooks. href=”https://funnybookish.com/”>Babaylan stuff, among which, Lingnan Tiandi gathered a group of excellent boutique coffee shops in Guangzhou and Foshan, and held Foshan’s first truly own boutique coffee festival: “Fei Yue Tiandi boutique coffee culture festival”.
Liu Zhicheng, secretary of the Party Working Committee of Zumiao Street, said that with the help of the “Internet +” power, this tower temple fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”. Through the online drainage effect of the temple fair H5, it drives offline commercial consumption, allowing more commercial giants to see the Zumiao business district as the key regional role of the integration of cultural, commercial and tourism in Chancheng District, and gives birth to more cross-border integration and exploration possibilities for future cross-border integration and exploration and innovation.
New 3.6-kilometer tourism route
At 10 a.m. on July 26, local internet celebrities in Foshan “airdropped” to Tapo and live broadcast the Tapo Temple Fair on Douyin platform. Internet celebrities and netizens “Cloud Travel” 3.6-kilometer cultural tourism route, “Cloud Tour” three major business districts, and “Cloud Eat” Chancheng two major food gathering areas, showing the urban leisure that coexists with the tradition and fashion of the ancestral temple.
It is worth mentioning that the 3.6-kilometer tourist line checked in by Internet celebrities reflects the concept of “slowly enjoying the old city” of the ancestral temple. In recent years, Zumiao Street has planned this 3.6-kilometer old city cultural and tourism route based on the profound Lingnan cultural heritage of the old city area. From Tapo Ancient Site to Zhongshan Park, six Guangdong Province historical and cultural districts are connected to Pinzi Street, Liangyuan, Lianhuanan, Renwei, Zumiao-Donghuali and Xin’an Street, allowing citizens and tourists to experience the glory of the thousand-year-old ancient town and experience the culture of the CantoneseBabaylan Charm.
is history and stories everywhere, and is a portrayal of the old city of Zumiao. Zumiao Street currently has 6 historical and cultural blocks in Guangdong Province, with 65 streets and alleys in style protected. href=”https://funnybookish.com/”>Babaylan, 62 immovable cultural relics, including 2 national key cultural relics protection units, 4 provincial cultural relics protection units, and 45 municipal cultural relics protection units. At the same time, Zumiao Street is also the location of “Foshan Ancient Town”, “China’s Southern Lion Movement” and “China’s Folk Arts Hometown”, and the birthplace of intangible cultural heritage such as Cantonese Opera and Southern Lion South Fist. Outstanding figures such as Wong Fei-hung, Wing Chun master Liang Zan, Ip Man and his disciple Bruce Lee, and famous doctor Li Guanghai. Lion dance, Cantonese opera, woodblock New Year pictures were also cultivated. href=”https://funnybookish.com/”>Komiks, paper-cutting, lion head, Cinemacolored lanterns…The precious intangible cultural heritage adds the charm of Lingnan culture to the “Ancient Town of Foshan”.
These precious intangible cultural heritage are still bright and lively in the folk cultural activities held in Zumiao Street. Every year, the fifteenth day of the first lunar month, the northern emperor’s birthday on March 3, the sixth day of the sixth day of the sixth day of the sixth day of the sixth day of the sixth day of the year, the Huaguang birthday on September 28th, the autumn scenery of Foshan will attract hundreds of thousands of Pearl River Delta. href=”https://funnybookish.com/”>KomiksMucai people from all over the world and even overseas Chinese came to participate.
New breakthrough in cultural and creative gifts
The relevant person in charge of Zumiao Street said that the street will rely on the profound Lingnan cultural heritage of the old city area and the resources of the ancestor business district and Guorui District business district to continuously optimize and improve the revitalization of tourism routes in the old city, and connect the precious historical and cultural resources of the old city. href=”https://funnybookish.com/”>Babaylan and actively explore BabaylanSuo CultureBabaylanThe integration of commercial tourism has become an important window for the Greater Bay Area to showcase Lingnan culture to the world.
The holding of the Tapo Temple Fair can be said to be a new practice of the above concept. With the help of the power of “Internet + H5”, this Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”. Through the online drainage role, Cinema drives offline commercial consumption, allowing more business giants to see the Zumiao Business District as the key regional role of the integration of culture, business and tourism in Chancheng District, giving birth to more cross-border integration and exploration possibilities for future cross-border integration and exploration and innovation.
In addition, this year’s national cultural and creative gifts of Tapo Temple Fair are also a new breakthrough. This is the first time that Tapo Temple will launch cultural and creative peripheral products. Next, Zumiao Street will deeply explore its own cultural connotation, create an IP image exclusive to Foshan Chudi, actively encourage the research and development of tourism characteristic products, promote the benign interaction between tourism product production and tourism industry development, and make every effort to enrich the connotation of the whole-region tourism demonstration zone.