Text/Photo Yangcheng Evening News All-Media Reporter Ouyang Zhiqiang Correspondent Zhou Jie
Washed the tower slope water, and the wind was smooth and the water was smooth. As one of the most traditional activities in the Buddha Mountain, the June Liutapo Temple Fair is not only a folk cultural event, but also an important day for Foshan people to find their roots and nostalgia. This year, the “Thinking of the Source of Foshan and Spreading the Thousand Years of Cultural Context” will last from July 26 to August 31, for more than a month.
It is reported that this year, the Tapo Temple Fair has innovatively launched the “online + offline” gameplay. Open the 3.6-kilometer cultural and tourism route of Foshan’s old city by “Cloud Travel”, tell Foshan stories, taste Foshan intangible cultural heritage, win the exclusive cultural and creative gift of Tapo Temple Fair, and participate in live broadcast interaction; you can enjoy the beautiful scenery of Foshan offline and enjoy consumption discounts, create an online and offline “Internet celebrity temple fair”, present a feast of “culture + business + tourism” to local citizens, and create a new cultural highland of Lingnan.
New experience of online and offline integration of cultural tourism
According to the Republic of China version of Foshan Zhongyi Township Chronicle, “On the sixth day of the sixth month, all those who listed in Pujunxu will take the next step to perform the drama, and it will be completed in a few months.” During this festival, any family doing business in Pujunxu will collect money and raise funds, invite local opera troupes to participate in the performance, and hold a grand celebration. Several nearby streets were decorated as flower streets, and the longest birthday celebration lasted throughout the month.
In order to inherit excellent folk traditions and demonstrate the historical and cultural heritage of Foshan, since 2016, Zumiao Street has held a folk cultural event in Tapo Temple Fair every year. In order to do a good job in epidemic prevention and control, this year’s Tapo Temple Fair has been moved from offline to online, and the Tapo Temple Fair H5 with various interactive forms has been launched, allowing citizens to “visit the temple fair in their hands”. The H5 of this Tapo Temple Fair focuses on hand-painted pictures in the national style, allowing people to get elegantIn the pictures, you can learn about the history of the first place, visit the creative market, and enjoy the intangible cultural heritage.
In this H5, the “Memory of Xunyuan Ancient Town” part is particularly eye-catching. This part takes the 3.6-kilometer tourist line of the Zumiao Old Town as the picture background, presenting the important attractions such as Tapo Ancient Sites, Chongdeli, Zumiao, Donghuali, Liangyuan and other places in the cultural and tourism line in order, creating a Foshan version of the “Along the River During the Qingming Festival”. It is reported that Cinema players only need to successfully collect 6 virtual intangible cultural heritage items from HCinema5 to participate in the “Cross-border Cultural and Creative Market” online lottery, obtain offline consumption coupons provided by merchants, as well as exquisite and practical national trend cultural and creative gifts.
It is understood that consumption coupons are suitable for the three major business districts of Lingnan Tiandi, Dongfang Xindi, and Guorui Shengpingli, including as many as 30 shops such as Master Mi, Three Squirrels, and Xingyunlou. The national trend cultural and creative gifts include Tapo Temple Fair cultural and creative T-shirts, fans, canvas bags, and national trend style account books. Among them, Lingnan Tiandi has gathered a group of excellent fine coffee shops from Guangzhou and FoKomiks. href=”https://funnybookish.com/”>Cinema holds Foshan’s first truly own fine coffee festival: “Feiyue Tiandi fine coffee culture festival”.
Liu Zhicheng, secretary of the Party Working Committee of Zumiao Street, said that with the help of the power of “Internet +”, the Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”. Through the online drainage effect of the temple fair H5, it drives offline commercial consumption, allowing more commercial giants to see the Zumiao business district as the key regional role of the integration of business and travel in Chancheng District, giving birth to more cross-border integration and exploration and innovation possibilities in the future.
3.6 kilometers of cloud travelBabaylanNew Tourism Route
At 10 a.m. on July 26, local internet celebrities in Foshan “airdropped” to the tower slope at BabaylanTikTok platform live broadcasts the Tapo Temple Fair. Internet celebrities and netizens “Cloud Travel” 3.6-kilometer cultural tourism route, “Cloud Tour” three major business districts, and “Cloud Eat” Chancheng two major food gathering areas, showing the urban leisure that coexists with tradition and fashion in the ancestral temple.
It is worth mentioning that the 3.6-kilometer tourism route checked in by Internet celebrities reflects the concept of “slowly enjoying the old city” of the ancestral temple. In recent years, Zumiao Street has planned this 3.6-kilometer old city culture based on the profound Lingnan cultural heritage of the old city area. href=”https://funnybookish.com/”>Cinema Travel route. From Tapo Ancient Site to Zhongshan Park, it connects six Guangdong Province historical and cultural districts, Pinzi Street, Liangyuan, Lianhuanan, Renwei, Zumiao-Donghuali and Xin’an Street, allowing citizens and tourists to experience the charm of the thousand-year-old ancient town and appreciate the cultural charm of Cantonese. Komiks
There are history everywhere and stories everywhere, which is a portrayal of the old city of Zumiao. Zumiao Street currently has 6 historical and cultural districts in Guangdong Province, 65 streets and alleys in style, and 62 immovable cultural relics, including Cinema2 national key cultural relics protection units, 4 provincial cultural relics protection units, and 45 municipal cultural relics protection units. At the same time, Zumiao Street is also the location of “Foshan Ancient Town”, “China’s Southern Lion Movement”, “China’s Folk Art Hometown”, and the birthplace of intangible cultural heritage such as Cantonese Opera and Nanshi Nanquan. It has also been cultivated here, outstanding figures such as Wong Feihong, Wing Chun master Liang Zan, Ip Man and his disciple Bruce Lee, and famous doctor Li Guanghai. Lion dance, Cantonese opera, woodblock New Year pictures, paper-cutting, lion heads, colorful lanterns… precious intangible literatureCinema‘s heritage adds the charm of Lingnan culture to the “Ancient Town of Foshan”.
These precious intangible cultural heritage remains bright and lively in the folk cultural activities held in Zumiao Street. Every year, the fifteenth day of the first lunar month, the northern emperor’s birthday on March 3, the sixth day of the sixth day of the sixth day of the sixth day of the sixth day of the sixth day of the sixth day of the sixth day of the nineth day of the yearBabaylanBahua Guangdan, Foshan autumn scenery, etc. will attract hundreds of thousands of people from all over the Pearl River Delta and even overseas Chinese to participate.
The first new breakthrough in cultural and creative gifts
The relevant person in charge of Zumiao Street said that the street will rely on the profound Lingnan cultural heritage of the old city area and the resources of Zumiao Business District, Guorui District business district and other resources to continuously optimize and improve the old city’s revitalization tourism routes, and put the precious historical and cultural resources of the old city.Connect them together, actively explore the integration of culture, business and tourism, and build it into an important window for the Greater Bay Area to showcase Lingnan culture to the world.
The holding of the Tower Temple Fair is an innovative practice of the above concept. With the help of the power of “Internet + H5”, this Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”. Komiks drives offline commercial consumption through online drainage, allowing more commercial giants to see the Zumiao business district as the key regional role of the integration of culture, business and tourism in Chancheng District, and gives birth to more cross-border integration and exploration possibilities for future cross-border integration and exploration and innovation.
In addition, this year’s national cultural and creative gifts of Tapo Temple Fair are also a new breakthrough. This is the first time that the Tapo Temple Fair has launched cultural and creative peripheral products. Next, the Zumiao Street will deeply explore its own cultural connotation, create an IP image exclusive to Foshan’s first place, actively encourage the research and development of tourism characteristics, promote the benign interaction between tourism product production and tourism industry development, and make every effort to enrich the connotation of the whole-region tourism demonstration zone.